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Smart brands are working on stabilizing in light of recent worldwide economic and social concerns by launching brand intelligence initiatives. This month's newsletter helps prepare your brand for success.

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Hello Marketers and Insights pros! May is finally here! Mass vaccination, spring, and sunny days too. So, have you anticipated this new season? Have you detected the trends that will make a difference for your brand? Have you activated all the channels where your consumers express themselves? Observed the most profound changes in consumption? If not yet, we've prepared some reading for you:


Social Media Trend Detection: Myths and Best Practices

If 'social media trend detection' sounds too good to be true, you might be right. While exciting and potentially lucrative, deriving trends from social media conversations is new and still maturing. For that reason, let's focus our time on busting some myths and proposing some best practices.



Our Guide to Reddit

Brands looking for original, authentic insights should take heed - the 'front page of the internet' deserves everyone's attention. This guide will cover how Reddit works, tips for engaging consumers, and types of consumer insights you can find.



Client Success Story
How Visit Flanders uses Synthesio to Design Powerful Destination Marketing Strategies

Visit Flanders, a Synthesio client, was facing traditional Destination Marketing challenges and new difficulties due to the COVID-19 crisis. Learn how the team uses Synthesio's Social Intelligence Suite to spot culture-driven visitors' interests and promote Flanders as an international destination.



On-Demand Webinar
Connected Healthcare, Transforming the Provider-Patient Relationship

Healthcare habits are going through an unprecedented upheaval: a new relationship between health professionals and patients has emerged. Watch this joint webinar with Ipsos to get an in-depth understanding of the evolution of the healthcare industry!


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